Printing Techniques

There are a rage of printing techniques available. The technique used will depend on the type of product that is receiving the design. All techniques have their own strengths and weaknesses. Below is a brief summary describing each technique.

Silk-screen Printing

Silk Screen Printing
Silk-screen is an effective, long lasting, printing technique that embeds your designs on an array of materials using up to four different Pantone colors. Larger bulk purchases can reduce the cost per unit.

Pros:
• Long lasting
• Durable

Cons:
• Limited Colors
• Can take longer to setup screen
• More costly

Full Color Printing – DTG

Full Color Printing (DTG)
Direct to garment printing (DTG) is likely the most common print on demand (POD) method available today. This is because it is simple, versatile and can be used to print complex full color designs. You can print high quality images on all kinds of cotton for a great price per unit.

Pros:
• Full color
• Complex designs
• Photographs
• Less costly

Cons:
• Colors are less vibrant
• Not as durable
• Size limitation
• Fades, glows and gradients for text cannot be produced reliably

Dye-Sublimation Printing

Sublimation Printing
Achieve, sharp, detail-packed designs with sublimation printing. This printing technique is primarily used for sturdy materials, such as polyester and your designs are transferred using ink and heat.

Sublimation is a chemical process where a solid turns directly into a gas without passing through the liquid stage in between. Dye-sublimation printing refers to the dye itself, as it is the dye that changes state.

Pros:
• Vibrant colors
• Sharp and intricate detailing
• Can entirely cover material
• Permanently becomes part of the garment
• Great for hard media (mugs, pens, clocks, Christmas ornaments, tins, etc.)

Cons:
• Initial cost for designs
• Not suited for natural fabrics (eg: cotton)
• White does not print (this can be problematic on dark materials)
• Requires 80-85% poly-blends

Digital Heat Transfer Printing

Digital Heat Transfer Printing
Customize textile products, from simple logos to photographs and elaborated designs on uneven surfaces. With this technique, your designs are transferred to the garment through the application of heat and pressure.

Pros:
• Vibrant and many colors
• Sharp edges
• Photographs
• Uneven surfaces

Cons:
• Must trim design before heat pressing

Laser-engraved Printing

Laser Engraved Printing
Laser-engraved printing is an elegant way of capturing your logo or personal designs on personalized products, showing the base color of the product. This technique is ideal for high quality, promotional gifts that will stand the test of time.

Pros:
• Long lasting
• Sharp edges

Cons:
• No colors (just the base color of the item it is on)
• Limited design complexity

Digital Printing

Digital Printing
Digital printing is a versatile method. This technique is ideal for personalizing products such as badges, rigid magnets and stickers made from both paper and polyester.

Pros:
• Full color
• Complex designs
• Photographs

Cons:
• Only for rigid items (eg: paper, badges, stickers)

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